The Physical Process

    Hello, as you know I've spoken on every aspect of producing, filming, and editing a commercial. This blog will primarily focus on the physical process of the filming and everything that goes in between. Producing a commercial involves careful preparation and organization. If you have a product to promote and a marketing budget, shooting a commercial for web or television distribution may be less expensive than you think. With a simple concept, you may create a commercial on a surprisingly small budget. An effective TV commercial must be of high quality. This also means filming on a camera that will capture what needs to be perceived by the viewer. However, if you wanted your commercial to be shot in a low-quality mode, the camera wouldn't in a sense matter. It would simply have to still touch the viewers in the way you intended. With that, Quality doesn't always involve emptying your bank account to create just one commercial. Look for filming locations. Unless several locations are required for product-specific reasons, most ads require only a few sites. Locations must be planned ahead of time. Before adding locations to the shooting script, the director may request a "walk-through" to establish camera angles, proximity, and lighting. Remember, as with everything else in commercial production, less is more. However, if you want to ensure the quality of your commercial, use an established film production personnel. This will involve a few other people in my case. This is with the fact that someone might not have access to an entire professional film crew. If you're shooting over several days or places, emphasize the scenes you'll be filming that day and quickly explain how they'll integrate into the final commercial. You must ensure that your message is conveyed regardless of how hilarious your joke is, how wonderful the narrative is, or how spectacular the film is. There are two techniques to ensure that your message is at the heart of the finished commercial when editing. Those techniques will be explained in the next blog.